We took OFabz Swimwear by the hand and wandered through Headwaters Park like two kids in love to produce this promotional spot. When our original plans were upended by inclement weather, we embraced those lemons and made Arnold Palmers instead.
While OFabz Swimwear has done a lot of great marketing pieces, they had yet to do a video and show their great products in the wild. Their models were happy to oblige. After you’ve watched our spot above, check out some bonus footage below.
A few weeks prior, we invited OFabz onto the river to talk about the project and enjoy a little summer outing. Here’s video from our test shoot and yes, this just may be what all of our strategy sessions look like.